Priority Club Rewards, the worlds first and largest hotel loyalty program in the industry, offers a number of benefits to frequent travellers and a wide group of properties for guests to choose from. Priority Club Rewards offers members a large collection of program rewards*, including free hotel nights, frequent flyer miles for over 40 airlines worldwide, exclusive wines, store vouchers and special activities.
So what exactly do you get?
There are three levels of membership: Club, Gold Elite and Platinum Elite. Unlike any other hotel loyalty program, we offer our members unparalleled levels of freedom and choice, making our Any Hotel, Anywhere scheme a real industry first. Whether it's a family holiday in an apartment in the Med, a romantic break in a boutique hotel in New York or an all inclusive resort in the Caribbean, the introduction of Any Hotel, Anywhere means that Priority Club Rewards members have the freedom to choose where they redeem their points.
Member Benefits
Club
Stay up to 14 nights in a calendar year
* Points that never expire
* No blackout dates for Reward Nights
* Collect Points, Miles or Other Partner Credits
* Extended check-out until 2 p.m. based upon availability
* Weekday Newspaper
* Transfer points between member accounts
Gold Elite
Stay 15-49 nights or earn 20,000 points in a calendar year
Receive all Club benefits, plus:
* Priority Check-in™ on guaranteed reservations
* 10% bonus on base points
* Exclusive Gold Customer Service Phone Number
Platinum Elite
Stay 50 or more nights or earn 60,000 points in a calendar year
Receive all Club benefits plus:
* Priority Check-in on guaranteed reservations
* Complimentary room upgrades (Subject to availability)
* Guaranteed room availability (72 hours in advance)
* 50% bonus on base points
* Access to exclusive Platinum Elite Phone Number
Join Priority Club Rewards